Oct 11, 2007
Backchannelmedia Inc.
Backchannelmedia Inc. is a provider of advanced software solutions for the TV advertising industry. It was founded in 2000 in order to bridge the gap between scientists and artists within the advertising world.
They are updating current business models for media marketing and advertising which rely mainly on estimating and guessing, into business models that are accurate and accountable. The company will provide an innovative and intuitive experience for customers.
They are now designing a 'continuous loop' software system that will merge direct marketing and television ad buying software into one platform which is driven by an automated ad delivery system. This system uses consumer responses and sales data to produce an ROI breakdown for each advertisement. The company anticipates that this system will change Internet search, television advertising and direct marketing - delivering a new age for information.
They are updating current business models for media marketing and advertising which rely mainly on estimating and guessing, into business models that are accurate and accountable. The company will provide an innovative and intuitive experience for customers.
They are now designing a 'continuous loop' software system that will merge direct marketing and television ad buying software into one platform which is driven by an automated ad delivery system. This system uses consumer responses and sales data to produce an ROI breakdown for each advertisement. The company anticipates that this system will change Internet search, television advertising and direct marketing - delivering a new age for information.
Post Perma Link posted by TV Overstocks @ 2:23 PM 
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