Broadmedia believes that when customers are able to interact with television it will give them a more personalized experience that is tailored to them. The recent success with videos online (such as YouTube) help prove that consumers desire to have more interactive options when it comes to viewing different forms of media through different channels.
However, do not count on this happening too soon. They are still in the first stages of implementing this new program. They are currently testing which business models it will work with, as well as experimenting with content and quality.