Mobile Ads: The Next Big Ring

Advertising has taken on another level to get their message across, by using mobile phones. Jeff Teh, a senior research analyst at Frost & Sullivan, said in a recently issued report. "Mobile advertising has the potential to become more successful than internet advertising as the delivery medium is more immediate and personal".

To advertise in Asia, using the mobile phone will be more reachable than on the internet. With the technology of accessing the internet over mobile phones the web browsing experience is available to a new and larger audience.

Mobile Advertising is already in the more technology developed countries. Big global companies such as Google, Yahoo, and MSN are even considering getting into this industry to expand their reach and profitability. Nokia went ahead and launched this service the Nokia Ad Service and Nokia Advertising Connector, in order to stay ahead of its competitors.

Using the mobile phones as an advertising medium can improve the mobile data delivery, 3G services, which would enable the delivery of richer media services, and consumer awareness in mobile data services. As of right now there are no set business models to convince the companies to advertise through mobile phones.

One business model that they are considering is the ad-funded or sponsored-content model, where subscribers get to download or access content for free in exchange for receiving selected ads either as a precursor to the ad or embedded within a download-able application. Incentive-based ads such as offering cash, free minutes, downloads and discount coupons are also an attractive way of pushing content.

We as a team thought that these are reasonable incentives and it may work, but we just won’t know how effective this may be, considering the fact that who would like to be bothered with ads on their mobile phones?