Oct 17, 2007
New Commercial Monitoring System
The Nielson Company is a global information and media company which is present in over 100 countries. On October 12th they launched a new program called DemoWatch which will work in conjunction with KeepingTrac. KeepingTrac is a web-based commercial monitoring system and DemoWatch will enable advertisers to monitor the demographic composition of their advertising audiences. DemoWatch links the demographic information from Nielsen's overnight television ratings with the commercial monitoring ability of KeepingTrac to help advertisers and their agencies make sure their television commercials reach the intended audience.
This will help advertisers by telling them what audiences are being reached by encoding a digital watermark on the commercial. This is particularly helpful due to new guidelines put out by the U.S. Federal Trade Commission (FTC) and the Department of Health and Human Services which held a workshop on Children's Obesity and Marketing. New rules were set in place to govern advertising to children under 12.
This change will make advertisers more accountable. These services will benefit both the advertiser and its agencies. It will also help advertisers of food, alcohol, prescription drug and R-rated movies to adhere to advertising guidelines for children and take immediate corrective action if their commercials violate those guidelines.
This will help advertisers by telling them what audiences are being reached by encoding a digital watermark on the commercial. This is particularly helpful due to new guidelines put out by the U.S. Federal Trade Commission (FTC) and the Department of Health and Human Services which held a workshop on Children's Obesity and Marketing. New rules were set in place to govern advertising to children under 12.
This change will make advertisers more accountable. These services will benefit both the advertiser and its agencies. It will also help advertisers of food, alcohol, prescription drug and R-rated movies to adhere to advertising guidelines for children and take immediate corrective action if their commercials violate those guidelines.
Post Perma Link posted by TV Overstocks @ 9:25 AM 
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