Oct 2, 2007
P&G Files Lawsuit Against Toothbrush Maker Ultreo, Inc.
The Procter & Gamble Company (NYSE: PG) filed a lawsuit against Ultreo, Inc., a manufacturer and distributor of "ultrasound toothbrushes," in the United States.
The reason is because Ultreo's advertising states that the Ultreo Ultrasound toothbrush with its ultrasound "waveguide" technology creates bubbles that can remove plaque bacteria in the mouth. They claim the ultrasound feature and bubbles it creates can remove plaque that bristle action alone can leave behind.
When P&G heard this, they conducted a study, which showed that turning off Ultreo actually removed more plaque than using the Ultreo toothbrush with its ultrasound "waveguide" on.
P&G’s main purpose is the fact: "Ultreo has provided no clinical proof that the ultrasound makes any difference in plaque removal in the mouth. We're taking this action to prevent consumers from being misled and to protect our business."
Every company must be aware of their surroundings and making sure there is no one trying to take their business. This is exactly what P&G is doing, by being cautious and finding every possible way to keep the company on top. This is how you can continue staying successful. In the society that we live in today, there are so many new products that are invented everyday. You must make sure you are either going the same rate as the world or even faster to stay alive.
The reason is because Ultreo's advertising states that the Ultreo Ultrasound toothbrush with its ultrasound "waveguide" technology creates bubbles that can remove plaque bacteria in the mouth. They claim the ultrasound feature and bubbles it creates can remove plaque that bristle action alone can leave behind.
When P&G heard this, they conducted a study, which showed that turning off Ultreo actually removed more plaque than using the Ultreo toothbrush with its ultrasound "waveguide" on.
P&G’s main purpose is the fact: "Ultreo has provided no clinical proof that the ultrasound makes any difference in plaque removal in the mouth. We're taking this action to prevent consumers from being misled and to protect our business."
Every company must be aware of their surroundings and making sure there is no one trying to take their business. This is exactly what P&G is doing, by being cautious and finding every possible way to keep the company on top. This is how you can continue staying successful. In the society that we live in today, there are so many new products that are invented everyday. You must make sure you are either going the same rate as the world or even faster to stay alive.
Post Perma Link posted by TV Overstocks @ 2:28 PM 
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