Oct 9, 2007
"Shop by Remote" for HSN
The Home Shopping Network is making shopping even easier for consumers. HSN will be soon be announcing a deal with EchoStar Communications Satellite-TV operator so that consumers may purchase items through their remote control instead of having to pick up their telephones. They are hoping to offer "Shop By Remote" through other cable and satellite operators as well.
Customers will have their credit cards listed with HSN and when a product appears that they would like to purchase, they can do so at the touch of a button. After they choose colors, sizes, and styles by scrolling through a menu, consumers will enter their telephone number and zip code all via their remote and the purchase will be complete.
Within the trial markets, HSN states that 10% of their total sales came from this new service. The new technology is also in efforts to reach younger viewers. HSN has been facing flat revenue growth and there are high hopes that this will bring revenue growth back up. However, may analysts say that it could take years before this new way of shopping takes off.
Happy Remote Shopping!
Customers will have their credit cards listed with HSN and when a product appears that they would like to purchase, they can do so at the touch of a button. After they choose colors, sizes, and styles by scrolling through a menu, consumers will enter their telephone number and zip code all via their remote and the purchase will be complete.
Within the trial markets, HSN states that 10% of their total sales came from this new service. The new technology is also in efforts to reach younger viewers. HSN has been facing flat revenue growth and there are high hopes that this will bring revenue growth back up. However, may analysts say that it could take years before this new way of shopping takes off.
Happy Remote Shopping!
Post Perma Link posted by TV Overstocks @ 9:33 AM 
Subscribe to Posts [Atom]
