Oct 8, 2007
Spotlight on Kevin Trudeau - author of "Weight Loss Cures They Don't Want You to Know About"
Lately there has been a ton of media surrounding Kevin Trudeau regarding his books which claim to hold the secrets to weight loss and health cures that "they" don't want you to know about. The Federal Trade Commission (FTC) has not taken his attacks on the government lightly and translates the title of the book and the book's message to be a potential hazard to the health of many people.
Trudeau has no medical training or expertise, even though he says that this makes him the most qualified to make these claims. He is not a part of the pharmaceutical industry, American Medical Association, or FDA. Kevin Trudeau claims in one of his books that there are all-natural cures for serious ailments such as cancer, attention deficit disorder, arthritis, acid reflux disease, herpes, and many other diseases - a theory which doctors worldwide do not support.
Other criticisms of Kevin Trudeau include: no basis in research, no proof of claims, false endorsements, and the fact that he is a convicted felon. In 1990, Trudeau posed as a doctor in order to deposit $80,000 in false checks, and in 1991 he pled guilty to larceny after he had provided false information to obtain credit cards which he used for his own purposes. Several years later he got into other legal issues, and remains under the spotlight today.
The FTC has just filed an action against Direct Marketing Concepts, Inc. (DMC), and Donald Barrett et al., today for marketing Trudeau's latest book, Weight Loss Cures "They" Don't Want You to Know About. Direct Marketing Concepts promotes educational materials and natural dietary supplements, such as the popular supplements Sea Vegg(R) and FlexProtex(R), through infomercials touting the products' health benefits.
Kevin Trudeau is fighting back and claiming that his First Amendment Rights are being violated (free speech). He has been extremely successful with the sale of the books - but is it worth it?
Trudeau has no medical training or expertise, even though he says that this makes him the most qualified to make these claims. He is not a part of the pharmaceutical industry, American Medical Association, or FDA. Kevin Trudeau claims in one of his books that there are all-natural cures for serious ailments such as cancer, attention deficit disorder, arthritis, acid reflux disease, herpes, and many other diseases - a theory which doctors worldwide do not support.
Other criticisms of Kevin Trudeau include: no basis in research, no proof of claims, false endorsements, and the fact that he is a convicted felon. In 1990, Trudeau posed as a doctor in order to deposit $80,000 in false checks, and in 1991 he pled guilty to larceny after he had provided false information to obtain credit cards which he used for his own purposes. Several years later he got into other legal issues, and remains under the spotlight today.
The FTC has just filed an action against Direct Marketing Concepts, Inc. (DMC), and Donald Barrett et al., today for marketing Trudeau's latest book, Weight Loss Cures "They" Don't Want You to Know About. Direct Marketing Concepts promotes educational materials and natural dietary supplements, such as the popular supplements Sea Vegg(R) and FlexProtex(R), through infomercials touting the products' health benefits.
Kevin Trudeau is fighting back and claiming that his First Amendment Rights are being violated (free speech). He has been extremely successful with the sale of the books - but is it worth it?
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