Oct 16, 2007
Two Important Industry Milestones
The Interactive Advertising Bureau (IAB) announced last week the release of two important industry milestones. The first is the final guidelines for ad impression measurement in Rich Internet Application (RIA) environments. The RIA Ad Measurement Guidelines determine at what point an ad impression is counted in rich internet application environments. These guidelines specifically address online browser or browser-equivalent based Internet activity, where page content changes and ad serving are no longer linked. The guidelines are applicable to Internet media companies and ad-serving organizations.
The second milestone is the "Game Advertising Platform Status Report." It provides a detailed overview of the current state of advertising of video games. Developed by the IAB Games Committee, the report outlines the opportunities for advertisers to reach and engage consumers in the environment of video games. To showcase the variety of games, advertising formats and insights for successful campaigns the Committee will host a seminar for agencies and marketers on November 6 in New York City.
"With the release of these two critical industry documents, the IAB continues to drive the growth of Interactive advertising," said Sheryl Draizen, SVP and General Manager of the IAB. "Both RIA and Games environments offer advertisers effective opportunities to reach their consumers, and offer consumers richer more engaging interactive experiences."
The second milestone is the "Game Advertising Platform Status Report." It provides a detailed overview of the current state of advertising of video games. Developed by the IAB Games Committee, the report outlines the opportunities for advertisers to reach and engage consumers in the environment of video games. To showcase the variety of games, advertising formats and insights for successful campaigns the Committee will host a seminar for agencies and marketers on November 6 in New York City.
"With the release of these two critical industry documents, the IAB continues to drive the growth of Interactive advertising," said Sheryl Draizen, SVP and General Manager of the IAB. "Both RIA and Games environments offer advertisers effective opportunities to reach their consumers, and offer consumers richer more engaging interactive experiences."
Post Perma Link posted by TV Overstocks @ 2:16 PM 
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