Oct 31, 2007

Hulu.com - An Alternative to YouTube

NBC and FOX have just launched a test version of a new video streaming website that will compete with YouTube and other popular video sites. Hulu.com will play full length television shows as well as movies for free. The site is supported by online advertisers who wish to promote their product alongside prime-time television and popular movies.

YouTube is at a disadvantage because their current website hosts many unauthorized video clips. Viacom Inc. (who owns Comedy Central, VH1, MTV, and others) is currently suing YouTube for 700 million dollars due to copyright infringement.

Hulu.com will allow users to embed episodes or clips onto their own blogs, websites, or even to send them in emails to friends. The final version of Hulu is projected to be available within a few months.
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Oct 22, 2007

Total Gym 1500

Total Gym 1500
The Total Gym 1500 provides over 60 different exercises in order to tighten, firm and define your body. There is no need for multiple workout machines because the Total Gym 1500 has it all. The adjustable incline allows you to alter the resistance to personalize your workout.

It is made of solid steel with chrome handles and side rails. It's sturdy structure can handle even the toughest workouts. Chuck Norris and Christie Brinkley even use it!

The Total Gym 1500 also comes with a 2-in-1 exercise video, leg pull accessory, multi-function attachment, instruction manual, and exercise booklet.
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Oct 19, 2007

Internet Television

Convergence of electronic goods is becoming more prominent each year. Now that it is standard to be able to check your email on your cell phone, and videos online are readily available; companies are looking for the next new thing. Internet television is Broadmedia's newest project.

Broadmedia believes that when customers are able to interact with television it will give them a more personalized experience that is tailored to them. The recent success with videos online (such as YouTube) help prove that consumers desire to have more interactive options when it comes to viewing different forms of media through different channels.

However, do not count on this happening too soon. They are still in the first stages of implementing this new program. They are currently testing which business models it will work with, as well as experimenting with content and quality.
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Oct 18, 2007

Luma Tweeze

Luma Tweeze

If you find it hard to see what you are trying to tweeze, Luma Tweeze can help. The precision tweezers come with a bright light and 5X magnifying lens make them easy for anyone to use. They are the ideal solution for everyone who wants to see what they've been missing; especially when shaping eyebrows. This professional quality, stainless-steel tool features angled non-slip edges that securely grip even the shortest hairs. Great for removing tiny splinters and for arts and crafts too. We thought it was a little overkill for tweezers, but useful, nonetheless.

*Built in LED sight
*Built in magnifier
*High quality stainless steel
*Angled blade tips

Read more about Luma Tweeze Pro.
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Oct 17, 2007

New Commercial Monitoring System

The Nielson Company is a global information and media company which is present in over 100 countries. On October 12th they launched a new program called DemoWatch which will work in conjunction with KeepingTrac. KeepingTrac is a web-based commercial monitoring system and DemoWatch will enable advertisers to monitor the demographic composition of their advertising audiences. DemoWatch links the demographic information from Nielsen's overnight television ratings with the commercial monitoring ability of KeepingTrac to help advertisers and their agencies make sure their television commercials reach the intended audience.

This will help advertisers by telling them what audiences are being reached by encoding a digital watermark on the commercial. This is particularly helpful due to new guidelines put out by the U.S. Federal Trade Commission (FTC) and the Department of Health and Human Services which held a workshop on Children's Obesity and Marketing. New rules were set in place to govern advertising to children under 12.

This change will make advertisers more accountable. These services will benefit both the advertiser and its agencies. It will also help advertisers of food, alcohol, prescription drug and R-rated movies to adhere to advertising guidelines for children and take immediate corrective action if their commercials violate those guidelines.
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Oct 16, 2007

Two Important Industry Milestones

The Interactive Advertising Bureau (IAB) announced last week the release of two important industry milestones. The first is the final guidelines for ad impression measurement in Rich Internet Application (RIA) environments. The RIA Ad Measurement Guidelines determine at what point an ad impression is counted in rich internet application environments. These guidelines specifically address online browser or browser-equivalent based Internet activity, where page content changes and ad serving are no longer linked. The guidelines are applicable to Internet media companies and ad-serving organizations.

The second milestone is the "Game Advertising Platform Status Report." It provides a detailed overview of the current state of advertising of video games. Developed by the IAB Games Committee, the report outlines the opportunities for advertisers to reach and engage consumers in the environment of video games. To showcase the variety of games, advertising formats and insights for successful campaigns the Committee will host a seminar for agencies and marketers on November 6 in New York City.

"With the release of these two critical industry documents, the IAB continues to drive the growth of Interactive advertising," said Sheryl Draizen, SVP and General Manager of the IAB. "Both RIA and Games environments offer advertisers effective opportunities to reach their consumers, and offer consumers richer more engaging interactive experiences."
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Oct 15, 2007

Aloette Lumitone: Non-Surgical Skin Brightening System

Aloette Lumitone
Aloette Lumitone combines natural ingredients with the latest technology to provide effective skin care products.

Lumitone HP (High Potency) is a patent pending blend of 5 clinically tested ingredients designed to brighten, smoothe, and restore the glow to all skin types. Lumitone helps correct dull, ruddy skin as well as age spots. Much of this damage is caused in earlier stages of life (from sun rays and environmental factors) but as the skin starts to age they become more visible.

While conventional treatments have relied on harsh chemicals and bleaching crèmes; Lumitone uses a revolutionary new combination of natural ingredients to tackle the problem – without the harmful side effects of the chemically based products. Lumitone also offers a "Forever Young Savings Plan" in which you save 33% over a lifetime.
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Oct 12, 2007

Top Ten Infomercials for the Week

JW Green Sheet is comprised of rankings for long and short form infomercials to show which products are being aired and doing the best on DRTV. The lists below are the top ten long and short form infomercials for the past week of October 5th through October 12th.


1. FREE & CLEAR- Real estate money-making system

2. BARE MINERALS- Mineral-based makeup from Bare Essentials

3. DUAL ACTION CLEANSE- Colon-cleansing system

4. FOODSAVER- Vacuum sealing appliance

5. P90X- Weight-loss/fitness system

6. NATURAL ADVANTAGE- Skincare system from Guthy-Renker

7. GT XPRESS- Countertop grill from GT Media

8. WINNING IN CASH FLOW- Money-making system

9. SHARK STEAM MOP- Steam mop from Euro-Pro

10. TOBI STEAMER- Steam cleaner from Tob


1. PROACTIV SOLUTION- Acne treatment system from Guthy-Renker

2. PERFECT PUSH UP- Exercise device

3. INFINITY RAZOR- Razor from Infinity Razor

4. SAMURAI SHARK- Knife sharpening system

5. WALLET PIX- Mini digital photo album

6. ZORBEEZ- Absorbent cleaning cloths from AdSouth

7. RIDDEX PLUS- Electronic pest repellent

8. SWIVEL SWEEPER- Cordless sweeper from Ontel

9. REJUVENATE- Hard floor restorer

10. LISTEN UP- Personal hearing enhancement from Ideavillage
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Oct 11, 2007

Backchannelmedia Inc.

Backchannelmedia Inc. is a provider of advanced software solutions for the TV advertising industry. It was founded in 2000 in order to bridge the gap between scientists and artists within the advertising world.

They are updating current business models for media marketing and advertising which rely mainly on estimating and guessing, into business models that are accurate and accountable. The company will provide an innovative and intuitive experience for customers.

They are now designing a 'continuous loop' software system that will merge direct marketing and television ad buying software into one platform which is driven by an automated ad delivery system. This system uses consumer responses and sales data to produce an ROI breakdown for each advertisement. The company anticipates that this system will change Internet search, television advertising and direct marketing - delivering a new age for information.
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Oct 9, 2007

Mobile Ads: The Next Big Ring

Advertising has taken on another level to get their message across, by using mobile phones. Jeff Teh, a senior research analyst at Frost & Sullivan, said in a recently issued report. "Mobile advertising has the potential to become more successful than internet advertising as the delivery medium is more immediate and personal".

To advertise in Asia, using the mobile phone will be more reachable than on the internet. With the technology of accessing the internet over mobile phones the web browsing experience is available to a new and larger audience.

Mobile Advertising is already in the more technology developed countries. Big global companies such as Google, Yahoo, and MSN are even considering getting into this industry to expand their reach and profitability. Nokia went ahead and launched this service the Nokia Ad Service and Nokia Advertising Connector, in order to stay ahead of its competitors.

Using the mobile phones as an advertising medium can improve the mobile data delivery, 3G services, which would enable the delivery of richer media services, and consumer awareness in mobile data services. As of right now there are no set business models to convince the companies to advertise through mobile phones.

One business model that they are considering is the ad-funded or sponsored-content model, where subscribers get to download or access content for free in exchange for receiving selected ads either as a precursor to the ad or embedded within a download-able application. Incentive-based ads such as offering cash, free minutes, downloads and discount coupons are also an attractive way of pushing content.

We as a team thought that these are reasonable incentives and it may work, but we just won’t know how effective this may be, considering the fact that who would like to be bothered with ads on their mobile phones?
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"Shop by Remote" for HSN

The Home Shopping Network is making shopping even easier for consumers. HSN will be soon be announcing a deal with EchoStar Communications Satellite-TV operator so that consumers may purchase items through their remote control instead of having to pick up their telephones. They are hoping to offer "Shop By Remote" through other cable and satellite operators as well.

Customers will have their credit cards listed with HSN and when a product appears that they would like to purchase, they can do so at the touch of a button. After they choose colors, sizes, and styles by scrolling through a menu, consumers will enter their telephone number and zip code all via their remote and the purchase will be complete.

Within the trial markets, HSN states that 10% of their total sales came from this new service. The new technology is also in efforts to reach younger viewers. HSN has been facing flat revenue growth and there are high hopes that this will bring revenue growth back up. However, may analysts say that it could take years before this new way of shopping takes off.

Happy Remote Shopping!
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Oct 8, 2007

Spotlight on Kevin Trudeau - author of "Weight Loss Cures They Don't Want You to Know About"

Lately there has been a ton of media surrounding Kevin Trudeau regarding his books which claim to hold the secrets to weight loss and health cures that "they" don't want you to know about. The Federal Trade Commission (FTC) has not taken his attacks on the government lightly and translates the title of the book and the book's message to be a potential hazard to the health of many people.

Trudeau has no medical training or expertise, even though he says that this makes him the most qualified to make these claims. He is not a part of the pharmaceutical industry, American Medical Association, or FDA. Kevin Trudeau claims in one of his books that there are all-natural cures for serious ailments such as cancer, attention deficit disorder, arthritis, acid reflux disease, herpes, and many other diseases - a theory which doctors worldwide do not support.

Other criticisms of Kevin Trudeau include: no basis in research, no proof of claims, false endorsements, and the fact that he is a convicted felon. In 1990, Trudeau posed as a doctor in order to deposit $80,000 in false checks, and in 1991 he pled guilty to larceny after he had provided false information to obtain credit cards which he used for his own purposes. Several years later he got into other legal issues, and remains under the spotlight today.

The FTC has just filed an action against Direct Marketing Concepts, Inc. (DMC), and Donald Barrett et al., today for marketing Trudeau's latest book, Weight Loss Cures "They" Don't Want You to Know About. Direct Marketing Concepts promotes educational materials and natural dietary supplements, such as the popular supplements Sea Vegg(R) and FlexProtex(R), through infomercials touting the products' health benefits.

Kevin Trudeau is fighting back and claiming that his First Amendment Rights are being violated (free speech). He has been extremely successful with the sale of the books - but is it worth it?
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Oct 3, 2007

Vidalia Chop Wizard: Safe and Easy Chopper

Vidalia Chop Wizard
The Vidalia Chop Wizard is a compact countertop chopper. Since it is so compact you can take it anywhere with you, even to an outdoor picnic and make fresh food where ever you may be. It has sharp, stainless steel precision cutting blade to guarantee perfect results everytime. Because of the way Vidalia Chop Wizard's is design, your fingers never touch the blade. It will make life in your kitchen easier, safer, and cut your kitchen prep time in half.

This product is considered EASY, because food can be chopped in a one swift motion right into a bowl. So, there is no mess on the counter.

This is really SAFE, since Vidalia Chop Wizard does all the work for you and your fingers are away from the blade. You don't even need to touch the food, which equals no germs.

Product Includes:

* 1 - 2 cup catch container
* 1 Large Chopping Blade (makes large 1/2" cuts)
* 1 Bonus Small Chopping Blade for Fine Dicing (makes small 1/4" cuts)
* 1 Lid Cleaning Tool
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Oct 2, 2007

P&G Files Lawsuit Against Toothbrush Maker Ultreo, Inc.

The Procter & Gamble Company (NYSE: PG) filed a lawsuit against Ultreo, Inc., a manufacturer and distributor of "ultrasound toothbrushes," in the United States.

The reason is because Ultreo's advertising states that the Ultreo Ultrasound toothbrush with its ultrasound "waveguide" technology creates bubbles that can remove plaque bacteria in the mouth. They claim the ultrasound feature and bubbles it creates can remove plaque that bristle action alone can leave behind.

When P&G heard this, they conducted a study, which showed that turning off Ultreo actually removed more plaque than using the Ultreo toothbrush with its ultrasound "waveguide" on.

P&G’s main purpose is the fact: "Ultreo has provided no clinical proof that the ultrasound makes any difference in plaque removal in the mouth. We're taking this action to prevent consumers from being misled and to protect our business."

Every company must be aware of their surroundings and making sure there is no one trying to take their business. This is exactly what P&G is doing, by being cautious and finding every possible way to keep the company on top. This is how you can continue staying successful. In the society that we live in today, there are so many new products that are invented everyday. You must make sure you are either going the same rate as the world or even faster to stay alive.
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