Bring on the Future of TV Ads

Backchannelmedia recently conducted a survey to better understand the wants and needs of today's U.S. consumers. The survey revealed that 40% of consumers would participate in interactive television offers such as the one Backchannelmedia has developed. Backchannelmedia's belief is that the traditional method of television advertising is becoming less and less effective, especially with DVR technology that allows people to fast-forward through all advertisements that air during their favorite programs. So, they have created an interactive opt-in television advertising model that will more efficiently target consumers.

How does it work? With the simple click of their current remote control consumers can forward a product or content of interest that they see on TV to an e-commerce site. Market Wire, in an article regarding the new technology provided the example of a consumer who is watching a musical performance by a popular artist and decides that they want to buy the song. The consumer would be able to simply forward a link to download the song from a digital music site.

Backchannelmedia's patent-pending technology will allow consumers the convenience of shopping from their TV without being annoyed by disruptive ads. The recent survey conducted shows much hope for this technology; 60% of the 2,288 participants indicated that they would click on the TV advertisements to have coupons sent to their email, and the survey "projects close to 43 million early adopters out of the 196 million U.S. daily television viewers." (Nielsen Media Research)

When can we expect to see this innovative advertising method? Beginning the second quarter of this year Backchannelmedia will launch a closed-air trial on a select few television stations. Depending on the outcome of the trials, we will see when this technology will hit television sets across the United States.

http://www.backchannelmedia.com/newsletter/articles/16642/New-Research-Shows