Direct Response Advertising: No one is immune

Many people believe that they are not influenced by the hundreds of advertisements they see everyday. However, evidence seems to indicate otherwise. Direct response advertising is a $250 billion dollar business (something that no one could ignore). Pioneered by Bob Francis, creator of "8-minute Abs", DRM is one of the most effective marketing tools today. With the major objective of going to retail with a product, one needs only three criteria to succeed with DRM.

1. A product to appeal to a wide-range of comsumers
2. Low cost of production
3. Made as an offer no one can refuse (2 for 1...)