As Seen on TV Product News

The end of analog TV as we know it begins February 2009 when the FCC requires the end of analog television broadcasts. The FCC is trying to avoid a backlash from the some 15.5 million Americans who still rely on the traditional analog broadcasts by mandating that broadcast station owners run at least four and as many as twelve 30-second public service ads a day to inform the public of the tranisition to digital-only television.

However, broadcasters have another idea in mind that would allow them more flexibility in deciding when they air the public service ads. Their proposal is that the local stations will voluntarily air at least twelve announcements a week and two weekly ads for the "Big Four" and Spanish-language networks. The alternative plan has been gaining support with the Republican FCC members, but has yet to win the Democrats who see the need for more frequent announcements.

For those whose television were manufactured before March 2007 when all TVs were required to have a digital tuner, they may need to purchase a set-top converter box that will enable the older televisions to play digital signals. Congress is also trying to make for a smooth transition by allocating $1.5 billion to consumers who need to purchase the converters that are expected to sell for $50-$70 each. Congress' plan allows for those who need to purchase the converters to apply for a $40 coupon.