Feb 27, 2008
Pop-Up Ads are not just for the Internet anymore
Pop-up advertisements such as those traditionally found on the internet, interrupting your web surfing, are making their way to television. Recently the St. Petersburg Home Shopping Network has been experimenting with a slightly tweaked version of the pop-ups in an effort to draw more consumers to their network.
How it works is HSN airs a regular 30-second ad for the Home Shopping Network on another channel such as the Food Network. During the ad a graphic appears on screen that says "Press SELECT now to view HSN". The viewer can then simply press the select button on their remote and the channel immediately switches from the Food Network to HSN.
The goal of the pop-up ads is to take advantage of a consumer's interest as fast as possible, the moment it happens instead of the viewer trying to find HSN later or simply forgetting about it. The ads provide HSN with increased viewers and potential customers while also benefiting the cable and satellite companies such as the Food Network who are able to generate more revenue from extra fees paid by the advertising company such as HSN.
Switching channels is not the only feature appearing in these new interactive ads. The number of different types of these ads has been increasing as cable and satellite television companies are investing millions in developing and implementing them into their programming. The new interactive features are designed to give viewers more control over how they view television and allow them do things many different things such as sign up for contests or order brochures for products during live programming.
How it works is HSN airs a regular 30-second ad for the Home Shopping Network on another channel such as the Food Network. During the ad a graphic appears on screen that says "Press SELECT now to view HSN". The viewer can then simply press the select button on their remote and the channel immediately switches from the Food Network to HSN.
The goal of the pop-up ads is to take advantage of a consumer's interest as fast as possible, the moment it happens instead of the viewer trying to find HSN later or simply forgetting about it. The ads provide HSN with increased viewers and potential customers while also benefiting the cable and satellite companies such as the Food Network who are able to generate more revenue from extra fees paid by the advertising company such as HSN.
Switching channels is not the only feature appearing in these new interactive ads. The number of different types of these ads has been increasing as cable and satellite television companies are investing millions in developing and implementing them into their programming. The new interactive features are designed to give viewers more control over how they view television and allow them do things many different things such as sign up for contests or order brochures for products during live programming.
Post Perma Link posted by TV Overstocks @ 10:56 AM 
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