Feb 20, 2008
Toshiba's HD DVD backs down to Blu-Ray
Toshiba recently announced it will be dropping HD DVD altogether, first by immediately reducing shipments to retailers and then completely stopping by the end of March. The decision came after another announcement from Warner Bros Entertainment explaining that it will be joining Sony Pictures, the Walt Disney Co, and Twentieth Century Fox by releasing their movie discs in Blu-Ray format only.
The battle between the two technologies began in 2002 when HD DVD was first introduced. Toshiba believed in the technology proposed that it would be the replacement for existing technology. It became the main producer for HD DVD players and gained support from the DVD Forum who approved the technology. This action initially made it seem that HD DVD could emerge as the preferred technology over Blu-Ray.
Meanwhile, Blu-Ray supporters created their own forum to govern the development and implementation of the its technology. Backed by Sony Corp., Pioneer, and Matsushita Electric Industrial Co (producer of Panasonic, as well as five major Hollywood studios, Blu-Ray has managed to emerge victorious over its rival HD DVD.
Both of the technologies offer clear picture and sound that is far superior to exisitng video technology. However, the two differ in price and power; HD DVD is known for being cheaper while Blu-Ray has a larger capacity for recording. The two are also completely incompatible with one another and the older DVD players.
In the end, Blu-Ray was had better marketing and management, and that paired with its larger group of supporters has allowed it succeed over HD DVD.
Toshiba has tried to calm the nearly one million consumers who have already purchased the HD DVD players, explaining that they will do their best to provide continued HD DVD support.
The battle between the two technologies began in 2002 when HD DVD was first introduced. Toshiba believed in the technology proposed that it would be the replacement for existing technology. It became the main producer for HD DVD players and gained support from the DVD Forum who approved the technology. This action initially made it seem that HD DVD could emerge as the preferred technology over Blu-Ray.
Meanwhile, Blu-Ray supporters created their own forum to govern the development and implementation of the its technology. Backed by Sony Corp., Pioneer, and Matsushita Electric Industrial Co (producer of Panasonic, as well as five major Hollywood studios, Blu-Ray has managed to emerge victorious over its rival HD DVD.
Both of the technologies offer clear picture and sound that is far superior to exisitng video technology. However, the two differ in price and power; HD DVD is known for being cheaper while Blu-Ray has a larger capacity for recording. The two are also completely incompatible with one another and the older DVD players.
In the end, Blu-Ray was had better marketing and management, and that paired with its larger group of supporters has allowed it succeed over HD DVD.
Toshiba has tried to calm the nearly one million consumers who have already purchased the HD DVD players, explaining that they will do their best to provide continued HD DVD support.
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