Mar 27, 2008
23% of US Cell Phone Users View Ads On Their Phones
According to a report by the Nielsen Company, 58 million Americans have reported viewing advertisements on their mobile phone in the past 30 days. About half of them (28 million people) explained that they responded to the ad in some way.
The study focused on consumers' attitudes and responses to a variety of advertisements in the form of non-voice mobile data services. These included: banner ads on mobile web pages, SMS text message ads, video ads and more.
Some findings of the study:
-An increase of 38% in the number of people who recalled having seen an advertisement over their phone
-Of those, teens were the most likely age group to remember; and African-Americans and Asians were overall more likely to remember
-The most common type of response to an ad was to send an SMS message (26% of the 58 million did so)
-32% of those studied explained they would be open to receiving the ads if it meant a decrease in their overall monthly mobile bill
Consumers' reactions to mobile ads are important for marketers and advertising researchers to understand so that they can identify which types of mobile ads consumers' are willing to engage in and which ones they are not. What is apparent from the study is that there is an increase in of ability and willingness of consumers' to recall and interact with the mobile ads.
SOURCE: Nielsen Mobile Advertising Report, The Nielsen Company
The study focused on consumers' attitudes and responses to a variety of advertisements in the form of non-voice mobile data services. These included: banner ads on mobile web pages, SMS text message ads, video ads and more.
Some findings of the study:
-An increase of 38% in the number of people who recalled having seen an advertisement over their phone
-Of those, teens were the most likely age group to remember; and African-Americans and Asians were overall more likely to remember
-The most common type of response to an ad was to send an SMS message (26% of the 58 million did so)
-32% of those studied explained they would be open to receiving the ads if it meant a decrease in their overall monthly mobile bill
Consumers' reactions to mobile ads are important for marketers and advertising researchers to understand so that they can identify which types of mobile ads consumers' are willing to engage in and which ones they are not. What is apparent from the study is that there is an increase in of ability and willingness of consumers' to recall and interact with the mobile ads.
SOURCE: Nielsen Mobile Advertising Report, The Nielsen Company
Post Perma Link posted by TV Overstocks @ 10:25 AM 
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