Mar 5, 2008
New Privacy Guidelines Enacted for Interactive Advertising
At the Interactive Advertising Bureau's (IAB) annual meeting this past February 24-26, the organization developed a new set of rules to ensure a user's control over their personal information while using the cost-free online content provided by interactive advertisers. The rules also strive to guarantee that the delivery of relevant marketing communications to consumers continues to improve.
The new guidelines are said to be a bit more flexible than those that had been previously suggested by the Federal Trade Commission late last year. They have been altered to strike a better balance between protecting the consumers' rights to privacy and protected personally identifiable information, while enabling the industry to continue to provide free online services and content.
There are five basic Privacy Principles the IAB members must follow:
1) Consumers must be informed of any information gathering and storing by all companies that do so for interactive advertising purposes.
2) Consumers shall be given choices regarding the collection and use of their personal information, including information on how to opt-out of the information collection process.
3) Business that collect information for interactive advertising must provide proper security for that data
4) Businesses should provide a means for consumers to express their opinions and concerns regarding these principles.
5)Business should continue to communicate the benefits of interactive advertising to consumers.
Click HERE for a full list of IAB members.
The new guidelines are said to be a bit more flexible than those that had been previously suggested by the Federal Trade Commission late last year. They have been altered to strike a better balance between protecting the consumers' rights to privacy and protected personally identifiable information, while enabling the industry to continue to provide free online services and content.
There are five basic Privacy Principles the IAB members must follow:
1) Consumers must be informed of any information gathering and storing by all companies that do so for interactive advertising purposes.
2) Consumers shall be given choices regarding the collection and use of their personal information, including information on how to opt-out of the information collection process.
3) Business that collect information for interactive advertising must provide proper security for that data
4) Businesses should provide a means for consumers to express their opinions and concerns regarding these principles.
5)Business should continue to communicate the benefits of interactive advertising to consumers.
Click HERE for a full list of IAB members.
Post Perma Link posted by TV Overstocks @ 10:24 AM 
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