Apr 24, 2008
"DRTV Management Boot Camp"
June 9-11th the CEO of the Direct Response Academy, Greg Sarnow, will be leading a DRTV Management class in New York that will focus on nutraceutical and cosmeceutical products. Greg Sarnow is well-known in the industry for his success in launching and managing many nutraceutical and cosmeceutical products.
Products in this industry are often able to do very well in infomercials, however there are many complex rules and legal issues that have a significant impact on the products. The class aims to analyze the effects of these rules on advertising for these products and the direct response television campaign in general.
The class will be over the course of three days. A few main topics to be discussed are as follows:
-Creating persuasive offers
-Effective Lead Generation
-Solutions for campaign roll-outs
-An in-depth look at details of a DRTV advertising campaign
-Vendor Accountability
-Telemarketing Strategies
-Customer Service
-Financial models
..and many more
For more information on how to participate in the course you may visit the Direct Response Academy website.
Products in this industry are often able to do very well in infomercials, however there are many complex rules and legal issues that have a significant impact on the products. The class aims to analyze the effects of these rules on advertising for these products and the direct response television campaign in general.
The class will be over the course of three days. A few main topics to be discussed are as follows:
-Creating persuasive offers
-Effective Lead Generation
-Solutions for campaign roll-outs
-An in-depth look at details of a DRTV advertising campaign
-Vendor Accountability
-Telemarketing Strategies
-Customer Service
-Financial models
..and many more
For more information on how to participate in the course you may visit the Direct Response Academy website.
Post Perma Link posted by TV Overstocks @ 12:16 PM 
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