As Seen on TV Product News

The company SkyClix announced today the launch of it's newest service PoundSky in southern California. PoundSky turns regular broadcasting into an interactive platform where broadcasters and advertisers can directly connect to consumers at no cost. The service allows consumers to immediately receive information through their mobile phones about advertisements and on-air content from the radio and/or television. It is the first service of its kind in the world. It's also free and carrier agnostic, meaning it works on nearly any kind of mobile telephone service.

Here's how it works: while listening to the radio or watching TV a consumer simply dials #SKY (#759) on their mobile phone and holds it up to the sound of the radio or TV for 15 seconds. Within a minute the consumer receives information about what they are listening to and they can choose what they would like to do, for example they can download coupons, enter a contest, call the radio station and more.

The service is great because it allows consumers to receive the information they want as soon as they want it. Broadcasters and advertisers benefit from being able to instantly reach consumers instead of just trying to make a lasting impression on them through advertisements and hope they remember them later.