"But Wait There's More!"

Ron Popeil is a famous inventor and marketing personality who also founded the Ronco Corporation, a direct response marketing company. Popeil appeared in numerous infomercials for products such as the "Showtime Rotisserie", and is know for using such infamous lines as: "But wait, there's more!" and "Now, how much would you pay?" - followed by a series of prices all markedly higher than the offer price.

In 1993 Popeil was awarded an Ig Nobel Prize (a parody Nobel)in Consumer Engineering for recognizing him for "redefining the industrial revolution" with his products and infomercials.

Popeil may be most well-known for the Chop-O-Matic and Veg-O-Matic that signaled his introduction into television. The product was so great at chopping vegetables that it was inefficient for salesmen to carry around the vegetables with them on demonstrations. Popeil saw that the solution was to tape the demonstration and broadcast it as a commercial.

Some other great-selling Popeil products are:

-The Solid Flavor Injector

-Inside the Shell Egg-Scrambler

-Popeil Pasta Maker