Stick n Click: Light Where You Need It

The Stick n Click lights are individual lights that you can stick just about anywhere in your home that you need a little illumination.

Do you have a hard time finding things under your kitchen sink or hall closet? A Stick n Click's powerful LED light provides up to 100 hours of light on a single set of batteries!

It's simple to install, simply peel and press wherever you need a little extra light. No tools necessary!

Controversy over Internet Advertiser's Use of "Behavioral Targeting"

Behavioral targeting is the practice of sending advertisements to internet users based on information gathered regarding their online habits. Many online advertisers utilize this approach by placing a cookie on a computer when it connects to certain designated sites. The cookie then identifies that browser and assigns it a random number and is then able to track other sites visited, what search queries are entered, shopping habits and more. No other personal information such as a the users name is generated or stored by the targeting agency.

The collected data is then used to determine products of possible interest to that browser and tailored ads are delivered to them. For example if person searches or reads about golfing, advertisements for golf equipment or golf resorts would be sent to him. Companies such as Revenue Science have been using this method of targeting consumers for awhile now and have found it to be far more successful in terms of generating sales than sending undifferentiated ads (creating as much as 10x more revenue). However, there is a controversy growing over the legality of the behavioral targeting tactics.

The Federal Trade Commission is reviewing the legality of behavioral targeting in response to many complaints it has received from various advocacy and public interest groups concerning the methods of the online advertisers. The FTC currently has established some voluntary guidelines that make it harder to target consumers in this way, and is considering whether to make them mandatory.

A recent poll by Harris Interactive found that 6 out of 10 people were uncomfortable with the idea of companies tracking personal information such as their search queries and using that information to target specific ads to them.

Auto Cool - Never Get in A Hot Car Again!

Summer is fast approaching and we all know what that means...having to get into a steaming hot car and waiting for what seems like a lifetime for the A/C to kick in. But not this summer! Introducing Auto Cool, a solar-powered ventilation system for your car.

The Auto Cool fits in top edge of your car window and its solar panel continuously absorbs sunlight and then uses that energy to power a fan inside the Auto Cool. The result is a fan that blows out all the hot air out. It's so easy and completely solar-powered so it requires no batteries!

Every order of Auto Cool also comes with a Cup Holder Caddy, a convenient organizer that fits in your extra cup holder.

Merck To Pay $58 Million For Misleading Advertisement Claims

A settlement has been reached between Merck & Co. and the 29 states involved in civil lawsuits regarding the prescription pain-killer Vioxx. It was alleged that advertisements for the pain-killer significantly understated the health risks associated with taking the medicine.

Vioxx exploded in popularity beginning in 1999 through its use of direct-to-consumer advertisements. Hearing all of the benefits of Vioxx and not being sufficiently warned of the side effects, consumers began requesting prescriptions from their doctors without being wholly informed of the associated risks.

In 2004 Vioxx was taken off the market following studies showing that it doubled the a person's chances of suffering a heart attack or stroke; and the lawsuits ensued.

As result of Vioxx's bold advertising claims Merck must not only pay the $58 million settlement, but also is required to submit all new advertisements to the FDA for review and approval prior to releasing them.

Bare Minerals

Bare Minerals products are changing the face of of the cosmetic industry, literally. Unlike traditional cosmetics that are full of preservatives and other chemicals, Bare Mineral's amazing line of products are all made from 100% pure minerals and can actually improve the skin's texture over time!

Bare Minerals may look like a powder but it actually provides coverage like a cream foundation leaving skin feeling fresh and natural and flawless. It also contains SPF 15 and provides adjustable coverage, ranging from light to full.

Click here to view Bare Minerals' full product line.

Must Go "Green"

Today, there is a growing opportunity for brands to gain new customers by introducing more environmentally-friendly products and business practices. Recent surveys are showing that an overwhelming majority of consumers around the world feel their government is either not doing enough, or do not possess the capabilities, to significantly improve the global climate change problem.

As consumers lose faith in their governments they turn to look to businesses to step up and take some responsibility by making the necessary changes in their practices to help improve climate conditions.

This is a world-wide trend. Surveys conducted around the globe have shown that an overwhelming majority of people would prefer buying from companies they know are actively taking measures to reduce their footprint on the environment, and they are willing to pay a premium for it.

This trend applies to businesses across all industries whether it be car manufacturing or banking. Increased attention to the deteriorating state of the environment and it causess have led consumers to try "going green" in every aspect of their lives.

Businesses must take note of this and begin implementing strategies throughout all operations in an effort to reduce their impact on the environment in order to maintain customer loyalty and increase market share.

Eliminate Unwanted and Smelly Pet Hair

Pet Groom Pro is a grooming brush designed for cats and dogs of all sizes. It uses the same technology as ionic air purifiers to clean and condition your pets' coat while also eliminating any unwanted smell and allergen-producing dander.

And don't worry about spending forever trying to clean the brush by trying to pull out all the hair. It's extremely easy to clean with its' pop-off 'Snap 'N Clean' plate.

The Pet Groom Pro Features:

*Cleans, conditions, and deodorizes your pets
*It's pop-off plate collects the matted hair for super easy cleaning
*Has extra firm bristles that glide easily through messy pet hair

Amazon Fights New York State Tax Law

New York recently passed tax legislation requiring online retailers to collect a sales tax on items shipped to the state, this applies specifically to any online retailers with affiliates in New York. Estimates of how much revenue will be generated as a result of the new law are as much as $50 million.

In response to the new law, Amazon.com has sued the state of New York making two claims. First, that the law violates the Commerce Clause U.S. Constitution by collecting taxes from out-of-state entities. And second, that it is in violation of the Equal Protection clause since it directly targets Amazon and has even been referred to by some state officials as the "Amazon tax". Amazon has also made the argument that it's affiliates in New York function completely independently of Amazon and do not generate sales for them.

Aqua Globes

Introducing Aqua Globes, the ingenious solution to the daily hassle of watering your household plants. With Aqua Globes you no longer have to worry about the chore of plant watering or what do with your plants when on vacation.

Simply fill the hand blown glass bulb with water and place in the potted plant's soil. When the soil is dry it releases oxygen into the Aqua Globe which then allows for water to flow from the globe into the soil. It's so easy and the decorative globe adds a an attractive sparkle to your household plants.

Features:

*Automatically waters your plants for up to two weeks
*Great for indoor and outdoor potted plants
*Set of four Aqua Globes deliver the right amount of water every time!